Visual design is conceived as a fundamental aspect of the project, tightly integrated with the equipment and landscape architecture and acts as a narrative echo, sewing the heterogeneous episodes of the park that are stratified over the years. A special study was therefore dedicated to the relationship between images, materials and colors, trying to give the places a "natural" look and at the same time a clear, ironic and playful aesthetics.
The environmental graphics recall the animals of the Nature Park and associate them with actions related to play, services and educational activities.
At the same time, we created information panels along the tracks, as well as warning signs on the Park's cycle paths. The standard pictogram system of cycle path signs was used and reinterpreted.
An informal, immediately and recognisable style is the guiding thread that characterises the development of the entire internal visual communication system of the Cervia Natural Park.
CERVIA NATURAL PARK
The Natural Park inside the Pinewood of Cervia (Italy) is an area with an high conservation value, being now part of the protected areas of the Regional Park of the Po Delta in Emilia Romagna Region.
Visual design is conceived as a fundamental aspect of the project.
Parco Naturale di Cervia Soc. Cons. a r.l.
Enrica Dall'Ara (P'arc) with
Sara Angelini, Marta Rincón, Gabriele Meluzzi
Environmental design [phase 1]
Deltambiente Soc. Coop. Agr.
Production [Environmental graphics]
Ferro Design (gates)
Millennium Vision (sign design, phase 1)
Photo © Enrica Dall'Ara
Last picture: Three playhouses by P'arc