![David Gil — Avapo Venezia, Brand identity, promotional cards](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/77eddbf5-f6c1-4985-9545-2cb6663d3b5d_rw_1920.jpg?h=3a5091e5873e3e5bdf49feb531158d83)
Gli Alberi di Avapo Venezia è una collezione immaginaria che raccoglie tutti gli artefatti comunicativi creati per AVAPO a partire dal 25º anniversario della fondazione dell'Associazione.
![David Gil — Avapo Venezia, Brand identity, shopper 25 Anni](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/e206702e-eadc-4fbc-bd6d-e0f09469b00d_rw_1920.jpg?h=68697c577ad0aa3b8e3c30c4504153da)
Il briefing del cliente era preciso: volevano un'identità visiva immediata e allegra pur comunicando tematiche particolarmente delicate.
Ci siamo collegati ad un linguaggio riconoscibile come quello segnaletico ospedaliero, ideando dei nuovi pittogrammi che rappresentano i principali settori di attività dell'Associazione.
![](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/9ade17a9-a405-47d5-beb6-ea6939423558_rw_3840.png?h=b593c6cc164c9e52c03e4623c8c780aa)
Questi pittogrammi sono stati riuniti in un nuovo albero, il suo tronco diventa in questo modo un contenitore visivo su cui appoggia tutta la comunicazione grafica di AVAPO.
![David Gil — Avapo Venezia, Brand identity, creative development](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/c7cb695b-8f5d-45c1-a791-00b9ea28fb68_rw_1920.png?h=7835a696a437939c42a2a9b053324a39)
![David Gil — Avapo Venezia, Brand identity, promotional booklet](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/bac569a4-41b2-4626-91c8-2e7adecf7c8b_rw_1920.jpg?h=ffa23cd1b37d0ebdd14007640c501b07)
![David Gil — Avapo Venezia, Brand identity, corporate card](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/2d623b43-566c-47c9-83e3-c7b2eb79b49a_rw_1920.jpg?h=a968e9e82bd4adfc1b73c0601dd972bb)
![David Gil — Avapo Venezia, Brand identity, label](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/754145da-1f2e-4a7c-8698-1462e243091c_rw_1920.jpg?h=4b306540d27bc64b43c0372bcf9b131f)
![David Gil — Avapo Venezia, Brand identity, promotional booklet + shopper](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/b3c2732c-0b8f-46f9-baa0-8e8d005e2708_rw_1920.jpg?h=936d61c61a383ba7d05c1a842930ae2b)
![David Gil — Avapo Venezia, Brand identity, promotional booklet](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/c48954ce-509f-43f4-9e2f-ac93c0fcbe62_rw_1920.jpg?h=c1acd25f1ac95fdfe2973d08c05badbb)
![David Gil — Avapo Venezia, Brand identity, flyers](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/2a13c1ef-9939-4f5d-a2e7-a412fe891ab2_rw_1920.jpg?h=e16d791c599cc1de5c4178cc51935b20)
![David Gil — Avapo Venezia, Brand identity, promotional booklet](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/0cca6afc-05fc-4661-a7a1-931cff98d122_rw_1920.jpg?h=4b12e6c0de459947fe884780e6ff53af)
![David Gil — Avapo Venezia, Brand identity, promotional booklet](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/a746d7b6-a4f3-4c36-8500-c2afae95e6dc_rw_1920.jpg?h=9a0727cde7b2b5720a49d5e742796fd5)
![David Gil — Avapo Venezia, Brand identity, greeting cards](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/fab7550b-918d-42ee-9e0b-b8fd7a338dbe_rw_3840.png?h=cf586a7824f33d7f49197507958fc3a4)
![David Gil — Avapo Venezia, Brand identity, poster Piantine solidali](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/e1ac03dd-50d9-460d-bcf8-06cc34ceb13e_rw_1920.jpg?h=2b3231486b4acb0103f8846271d30c3f)
![David Gil — Avapo Venezia, Brand identity, Pink October](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/8398aad8-a501-412f-a0af-167ab8ffc654_rw_1920.jpg?h=a327afc9ec367578c8bdcdcf9c30d80d)
![David Gil — Avapo Venezia, Brand identity, banner](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/297a4afd-cb13-4224-8dc2-9b4baae30024_rw_1920.jpg?h=d9667309cf3fa8efd89980c24d7f5b32)
![David Gil — Avapo Venezia, Brand identity, flyer show market](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/2b89bcc9-4d55-4401-abfe-9f3c785470eb_rw_1920.jpg?h=29718a30e9534c1f1ecb0b2376952391)
![David Gil — Avapo Venezia, Brand identity, oncology and nutrition](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/7bbf34b9-b55c-4794-82be-3cd925de2a73_rw_3840.png?h=82e8596c98b3c086290bf90db41a4902)
![David Gil — Avapo Venezia, Brand identity, corporate badget](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/aa90a319-9b1f-445b-a051-fc15faf09c88_rw_1920.jpg?h=aa8da5e909c9dcef5e9c50b8af459965)
![David Gil — Avapo Venezia, Brand identity, corporate card](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/95fc91d4-d2eb-4ce5-9eec-bb5f1dba09ac_rw_1920.jpg?h=f1d5a7bd9fcf0b4e84411a21708c6109)
![David Gil — Avapo Venezia, Brand identity, notebook](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/ab693002-4426-48a5-8a86-74f6615bc45e_rw_1920.jpg?h=2f1cbcfd68a9d3294d68509d9506cd5f)
![David Gil — Avapo Venezia, Brand identity, promotional booklet + bookmark](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/a9916247-0202-40fe-88c7-de9dbaa8173b_rw_1920.jpg?h=c0b37f8b9eda512135bb401d24436af3)
![David Gil — Avapo Venezia, Brand identity, event](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/cb531558-7f1a-4576-9488-9d34b81c4325_rw_1920.jpg?h=2e927f303e34b37eabc2c7a8149818a2)
![David Gil — Avapo Venezia, Brand identity, calendar 2021](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/91733f40-6ab9-4475-97b0-e847908b123c_rw_3840.jpg?h=c161b0380a7f54723c7a2bb66a066a85)
![David Gil — Avapo Venezia, Brand identity, street market logo](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/ef074b71-994c-43f5-baa9-59876b7a1475_rw_3840.png?h=5f5f4950ef99bb0a3c881cc9261795e3)
![David Gil — Avapo Venezia, Brand identity, solidarity products](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/d7b1cdf7-888b-4b16-8266-b234f3749448_rw_1920.jpg?h=c039b31c6c8ad85852398b2ec211fa02)
Per evitare la sovrapposizione con un'altra associazione operante nel territorio con la stessa sigla, abbiamo evidenziato la dicitura "Avapo Venezia" accostandola al logotipo dell'Associazione in tutti gli artefatti comunicativi.
![David Gil — Avapo Venezia, Brand identity, activity therapies for operated women](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/d848db5b-aef7-4ed4-be2f-9aa443c2fa03_rw_1920.png?h=0ace835b4e110a2f3f1ab6d1babbb04f)
![David Gil — Avapo Venezia, Brand identity, layout identity](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/4266c08e-f19f-46f8-b2e1-11f97862156e_rw_3840.png?h=d71c110933b8ecbe23284c65ee185051)
![David Gil — Avapo Venezia, Brand identity, Hospice flyer](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/dcbe577c-cf09-48f9-96ce-4a2580442cf2_rw_1920.jpg?h=b7bf242567e527c98a449565fb99477e)
Ci sono presenti nella comunicazione di AVAPO artefatti visivi 'non coordinati', sono singoli progetti o iniziative all'interno dei vari settori di attività: programma di nordic walking, progetto solidale per la distribuzione di parrucche alle donne operate al seno, vendita di prodotti solidali, ecc.
![David Gil — Avapo Venezia, Wig service flyer](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/4203f728-f288-472e-8939-67a1eb74c25d_rw_1920.jpg?h=57be072d0e3b714ac9094d8d7d313557)
![David Gil — Avapo Venezia, Nordic walking flyer](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/2cb36903-2bf8-4a5a-a837-34ac82c9e7cf_rw_1920.jpg?h=192e66d9127ad1338aa896dbe8738acf)
Un momento particolare delle attività di AVAPO sono gli Incontri con la musica, concerti nel reparto di oncologia dedicati ai malati e ai suoi familiari.
Il progetto è realizzato con il supporto dell'ULSS 3 veneziana e con la collaborazione del Conservatorio Benedetto Marcello di Venezia.
![David Gil — Avapo Venezia, Brand identity, concerts in the hospital, logo](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/37966a75-90bc-4bc9-badf-1459520e6f1c_rw_3840.png?h=2269102ced52af05012a23a0aebd0f33)
![David Gil — Avapo Venezia, Brand identity, concerts in the hospital](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/3bb6aba1-f55a-453d-81f7-6ee3c2a9b5fa_rw_1920.jpg?h=bb496b8a2594bfcbfbaa768dc223d9f4)
L'identità visiva di AVAPO prevede anche alcuni eventi esterni realizzati in collaborazione con altri interlocutori. Sono appuntamenti di particolare importanza per l'Associazione poiché coinvolgono attivamente la cittadinanza.
![David Gil — Avapo Venezia, Brand identity, Festa di Murano flyer](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/7cd2a9a1-669b-4a95-8671-56d0a36d75cd_rw_1920.jpg?h=90768231df51e023cf002976db7e7002)
![David Gil — Avapo Venezia, Brand identity, La Fondament Bianca](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/f3b4907d-bea7-484f-8d5d-d98d752a6119_rw_1920.jpg?h=7ee9f1a31b5c29b84c528c737215694f)
Sono eventi esterni la Festa di Murano, festa estiva di beneficenza organizzata dalla comunità dell'Isola di Murano a Venezia; la Fondamenta Bianca, evento di food raising che coinvolge alcuni locali e ristoranti veneziani del sestiere di Cannaregio, oppure l'Asta di beneficenza, asta natalizia realizzata in collaborazione con Christie’s e il supporto di Intensa Sanpaolo.
![David Gil — Avapo Venezia, Brand identity, Avapo boat for the Vogalonga](https://cdn.myportfolio.com/ccd80943-e9a7-42af-a99a-36fc1f3967c3/232c37aa-9dc3-45dd-97c8-8775e8565452_rw_1920.jpg?h=e7e1a41a60115ef86146012fe7742aff)
AVAPO VENEZIA — BRAND IDENTITY
"The Trees of Avapo Venezia" is a social communication project conceived for the Onlus Volunteers Assistance Patients Oncology Association of Venice.
Client
Avapo Venezia Onlus
Visual design
David Gil