This exhibition is built on the balance between word and image.
There are 68 words, proposed by poets and photographers, women and men, young and old, writers and executives.
68 words that have been redrawn, rewritten and rethought by Ibero-American designers. Each designer chose a word to interpret graphically, bringing meaning into visual life.
The words became images to read and letters to look at.
The exhibition curated by Fernando Beltrán and Manuel Estrada was realised by Iberoamérica Diseña as part of Madrid Gráfica Abierta 2025.
Palabras imaginadas 2
Casa del Lector, Matadero, Madrid
9 Oct — 13 Nov 2025
Photo © Celia Zambrano
