Tras el corazón rojo

Along with Spanish designer Manuel Estrada, I curated this exhibition as part of the MadridGráfica20 initiatives.

City branding is an important part of urban marketing. This exhibition shows 25 good examples of city branding, with a good conceptual and design solution.

Besides the iconic I Love NY logo, Milton Glaser has contributed to the image of this vibrant city with his extensive production of posters for various events. 35 original prints can be appreciated in this exhibition.